Born in LA

An icon of the West Coast with a 25-year legacy of quality integrity and versatility, Lucky Brand designs are rooted in the Southern California way of life. For the freethinker, the artist and the dreamer. Fashion conscious, free spirited individuals who are young at heart. Additionally, Lucky Brand offers a kids collection that is inspired by the adult line, reflecting the same casual cool American pedigree with a playful touch. From bold colors to classic neutrals, Lucky Brand Kid lets the youthful mind explore the possibilities of expression and develop their own unique style.